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OWN YOUR MIDLIFE CAREER PIVOT

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Broad Collective is a network for professional women entrepreneurs pivoting to self-employment in midlife. 

 

We support members in starting and scaling businesses that require strategic content creation to promote their expertise, build audiences and grow revenue. 

It's time for us to get off the hamster wheel and work on our own terms.

Broad Collective members have earned our expertise by climbing – and succeeding – in traditional businesses that were not made by us, or for us.  But those structures are changing fast, and so are we.  Between new technology, a rapidly evolving economy, and the changes in our bodies – and brains – as we have matured, we now crave a different approach to success. 

 

Pivoting in midlife is both liberating and scary.  But taking control of our careers isn’t optional: it’s critical.  As we get older, the jobs that once felt secure are no longer a safe bet, and the reality is that most of us are going to be working for decades.  Now is the time to build a business based on the foundation of your hard-won expertise that is a reflection of what is meaningful to you and the way you know you work best.  

 

In Broad Collective, you’ll have access to tools, experts, referrals and insights from your peers to help you create a successful growth strategy.  For Broad Collective members, this next chapter is a do-over, but with the wisdom - and powerful community of supportive peers – you didn’t have the first time around. 

Get the RIGHT tools, strategy and support to leverage your expertise into a successful next chapter.

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CONTENT MARKETING SOCIAL MEDIA MARKETING SEO SMS LEAD CAPTURE GENERATIVE CONTENT COLLABORATION TOOLS CHAT GPT OPENAI CLAUDE

Turn chaos into clarity.

Are you spending endless time and resources creating content in every format for every platform? Broad Collective can help you streamline your content marketing strategy so you’re making the kinds of content you ENJOY that actually helps grow your revenue.

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Person with laptop at home

Entrepreneurship in the age of social and DIY media is rewarding, but it’s also demanding and confusing. It can leave you:

Entrepreneurship in the age of social and DIY media is rewarding, but it’s also demanding and confusing. It can leave you:

FEELING EXHAUSTED AND OVERWHELMED
MISSING THE STRUCTURE AND DIRECT DEPOSIT PAYCHECKS OF CORPORATE LIFE
CHURNING OUT CONTENT AND WONDERING WHY IT’S NOT GENERATING  REVENUE
SPENDING MONEY ON TACTICS YOU'RE NOT SURE WILL MOVE THE NEEDLE 
MAKING CONTENT YOU DON’T ENJOY BECAUSE YOU “HAVE TO” BE ON EVERY PLATFORM
STRUGGLING TO KEEP UP WITH EVER-CHANGING TECH AND TOOLS
CRAVING IMPACTFUL COLLABORATION AND PARTNERSHIPS
TRAVELING TO SPEAKING EVENTS THAT DON’T PAY FOR THEMSELVES IN IMPACT OR INCOME 
TAKING EXPENSIVE CLASSES THAT FALSELY PROMISE TO HELP YOU BREAK THROUGH THE ALGORITHM
RESENTING THE NEED TO PUT YOURSELF ON CAMERA (AT MY AGE?!)
BUILDING AUDIENCES ON PLATFORMS THAT OWN YOUR DATA AND DON’T LET YOU CONNECT  DIRECTLY WITH YOUR FOLLOWERS
KNOWING YOU NEED TO USE AI TOOLS, BUT NOT KNOWING WHERE TO START
CHASING VIRALITY OVER REVENUE
CONFUSED ABOUT SALES FUNNELS AND AFFILIATE PROGRAMS
PRODUCING CONTENT LIKE PODCASTS AND BOOKS THAT GROW YOUR CREDIBILITY BUT DRAIN YOUR BANK ACCOUNT
SPREADING YOUR ENERGY ACROSS TOO MANY PROJECTS
KNOWING YOU ARE CAPABLE OF RUNNING A SUCCESSFUL BUSINESS BUT NOT KNOWING WHERE TO START
NEEDING TO BECOME A BRAND INSTEAD OF JUST BEING GOOD AT YOUR JOB
OPERATING WITHOUT A CLEAR CONTENT MARKETING STRATEGY
FEELING LONELY AND ISOLATED WORKING FROM HOME
ALWAYS SEARCHING FOR  VENDORS TO HIRE FOR MISSION-CRITICAL TASKS
MAKING LESS MONEY THAN YOU NEED TO GROW YOUR BUSINESS AND PAY YOUR BILLS

"Here’s the truth: solo hustling is overrated. Broad Collective is the ultimate shortcut to growth."

Shayna Ferm

IS BROAD COLLECTIVE RIGHT FOR YOU?

No matter where you are in your journey as an entrepreneur, your success depends on having a strategy that can adapt to a rapidly changing content marketing landscape.

 

ARE YOU...

 

  • Running your own business that you market via content that reflects your unique expertise?  
     

  • Starting a new business and need to create content that will help clients find you?
     

  • Working for a company but eager to transform your expert side hustle into full time self-employment?
     

  • Laid off from your job and ready to start your own business and own the future of your career?

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SUBSCRIBE

Get updates, news and more when you join the Broad Collective Newsletter!

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"I’ve gotten practical advice on everything from which vendors to use, to figuring out pricing, to navigating distribution. Listening to everyone's pitfalls and victories has allowed me to fast track my own decisions."

Jen Brown
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"I’ve gained confidence, new "business besties", and concrete tools in sales, marketing, and social media that have helped me move my business forward."

Emily Anne
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"As a GenX woman, I used to believe doing it all myself was a badge of honor. Broad Collective flipped that script—it showed me that true value is created when we share resources, cheer each other on, and let ourselves be supported."

Amber J. Lawson

MAKE MORE MONEY DOING WHAT MAKES YOU HAPPY.

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